OVERALL MUSIC CONSUMPTION—LED BY GROWTH IN ON-DEMAND STREAMING—HELP POWER A 14% LIFT FROM LAST YEAR
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ON-DEMAND STREAMING UP 92.4% WITH 135 BILLION STREAMS THROUGH THE FIRST HALF OF 2015
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Vinyl LP Sales Up 38% YTD - Now Comprise Nearly 9% of Physical Album Sales
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Nielsen Entertainment releases the 2015 Nielsen Music U.S. mid-year report for the 6-month period of December 29, 2014 through June 28, 2015.
The growth of Streaming continues to accelerate in 2015, with over 135 billion songs streamed on-demand through audio and video platforms.
Powered by a growth in Streaming, overall Digital consumption (sales and streams) are up 23%.
Total consumption for the year, based on Albums plus Track Equivalent Albums and Streaming Equivalent Albums, is up 14% over last year.
Vinyl sales now comprise nearly 9% of physical album sales.
Digital Albums are virtually flat compared to last year, while Digital Tracks are down 10%.
Except for continued record-
Full Report via Attachment.
