It’s time for change.
After lengthy consideration, I have decided to revamp the MelodicRock website once again, to better serve readers and to also better serve myself.
Things have changed so quickly over the past few years. Today so many rely solely on their Facebook feeds, with almost all industry wide advertising income being spent on that platform.
Adding to that has been my increased focus on MelodicRock Records, which has taken away the time I had to do the things I enjoyed most – CD Reviews and breaking news.
These days there is rarely a chance to break news. Back when I started this website, the internet was like the wild west. Today information is so tightly controlled, and band/management paranoia is beyond comparison to the past.
But there are still Reviews - the most requested content from everyone. And with more releases than ever before, the need for straight, honest and impartial reviews is critical.
So the time has come to rethink how the site works, how it is financed and how I can best add original content such as reviews, in a more timely fashion.
I will announce revamp details in the coming week or two.
The two things I love most in this business is developing and introducing new artists and new projects via MRR and writing (reviews and more).
To best facilitate both these aspects I have decided the revamp the website as I’ve just announced.
Plus: I have sold the MelodicRockFest name entirely. I no longer have any desire to organise and execute festival events but have found the perfect team that does. They have decades of industry experience between them and I will remain a go-between for organizers and artists and act as a consultant to ensure future shows follow the blueprint of past MRF events. We start with MRFAU2 in Melbourne, March 2020.
In addition, I have decided to bring the new Australian owners of MRF in to partner in MelodicRock Records. I will announce details soon, but you may have noticed the void in announcements for upcoming releases. It was necessary to clear the decks to create a new start point for the label.
My role with the new company will be Head of A&R – assigned to work on signing new artists and developing new titles – the two things I love the most. Manufacturing, shipping, invoicing, ordering and distribution and will be handled by the new partners. There are already some great plans for the label and projects coming together.
So stay tuned…. changes are coming on all fronts!
