Former Spitfire Records company founder/president and industry veteran Paul Bibeau has returned to the music industry after a hiatus, launching Fade To Silence Records via AMPED Distribution worldwide.
The new label will focus on establishing a label brand, a catalogue/visual/television imprint and publishing division covering hard rock and heavy metal.
The new label will focus on establishing a label brand, a catalogue/visual/television imprint and publishing division covering hard rock and heavy metal.
It is in the initial stages of staffing and will work with AMPED on physical and digital sales, distribution, and manufacturing.
Bibeau, who takes the role of Fade To Silence CEO, said: "When you are fully engulfed in a song, a full album, an experience, then the lead guitarist starts to unleash holy hell as the song begins to lower in level and you crank the volume to digest every last music morsel as the track dissipates into air and you are craving more - that is the Fade to Silence experience.
Bibeau, who takes the role of Fade To Silence CEO, said: "When you are fully engulfed in a song, a full album, an experience, then the lead guitarist starts to unleash holy hell as the song begins to lower in level and you crank the volume to digest every last music morsel as the track dissipates into air and you are craving more - that is the Fade to Silence experience.
"I'm here again because I seriously missed the entire creative process that occurs while working with amazing talent, from artist and repertoire to the creation and execution of the marketing plans. For me, it is all about the passion for the art, the desire to contribute to revitalizing the style of music I adore and to help fill the void with great new artists. Having said that, it is true that hard rock and heavy metal music continues to grow in popularity globally, the various genres/sub genres are largely overlooked by the corporate system."
He added: "I have watched from the sidelines and the patient approach to long-term career development seems to be lacking," said Bibeau. "I believe that in the changing industry landscape, one major key to survival and growth is partnering with tremendous creative and unique talent that can deliver the goods live. Our talent partners will all have one thing in common, they will all be road warriors in the sense that they all have started to lay a solid foundation of fans through relentless touring.
"A great set-up and first week SoundScan impact is always the goal, but in today's industry, that's the point when the record's life cycle abruptly ends. Fade to Silence Records will strategically organize creative endeavors into multi-format physical and digital release, allowing each artist and release to be individually developed, produced, marketed, maintained and sold according to each unique requirement and objective. Our talent partners will receive preferential treatment, attention, guidance and creative resources over the long haul. Our main objective is to create a much longer window of time in the record's lifecycle and continue to focus on the daily fundamentals of creating awareness for each individual tour date/market."
"A great set-up and first week SoundScan impact is always the goal, but in today's industry, that's the point when the record's life cycle abruptly ends. Fade to Silence Records will strategically organize creative endeavors into multi-format physical and digital release, allowing each artist and release to be individually developed, produced, marketed, maintained and sold according to each unique requirement and objective. Our talent partners will receive preferential treatment, attention, guidance and creative resources over the long haul. Our main objective is to create a much longer window of time in the record's lifecycle and continue to focus on the daily fundamentals of creating awareness for each individual tour date/market."
Dean Tabaac, VP of AMPED Distribution, commented: "Creating a new label is tough in this environment and is a tall order. This is a fast moving industry with new rules being created just about on a daily basis. To have a seasoned music master like Paul Bibeau come to AMPED to be his preferred distribution partner for Fade To Silence Records is an honor. His business acumen combined with his innate ability to catch bands on the rise before anyone else sees the potential makes it very exciting for AMPED to be a part of."
The label will launch in the fall of 2015 with two reissues scheduled thus far, with the label's major frontline releases projected for 2016 street dates. The label's first two signings are Rockett Queen with the single Goodnight California, and With Out Arms To The Sun, who will release A Far Away Wonder.
